Write informative, clear captions packed with search terms and keywords to take advantage of social SEO.
(Read the full, thrilling recap of our Instagram hashtag experiment here!)Īnd remember: Instagram’s search tool also analyzes the actual content of your captions, too… so hashtags aren’t your only way to make an impression. Our little experiment found that, yep, 3 to 5 Instagram hashtags is the sweet spot. This advice is coming straight from Instagram itself, but if you want more evidence that sticking to 3 to 5 Instagram hashtags is a good idea, we actually put this to the test. Technically, you can post up to 30 hashtags… but too many hashtags can look spammy and may even hurt your reach. How many hashtags should I use on Instagram?įor best results, limit yourself to 3 to 5 hashtags per Instagram post (or Story, or Reel). Consider using a combination of popular and niche hashtags to reach different audiences, from broad to specific. But remember: the most popular Instagram hashtags are not necessarily the most effective.Ī large number of posts may mean lots of people follow that hashtag, but it also means there’s a ton of content on it and your posts might get lost.
These are the most popular Instagram hashtags as of the writing of this article. That being said: we recently ran an experiment looking specifically at the effectiveness of Instagram SEO vs Hashtags… and let’s just say the results were eye-opening.Ĭheck out the article or watch the video below to see what we found: People can also choose to follow hashtags, which means they can see your hashtagged post in their feed even if they don’t follow you (yet!). Anyone who clicks on an Instagram hashtag will view all other posts that use the same hashtag. You can make up your own hashtag (#skunkswhosurf), or add one that other people are already using - like #surflife, which has more than three million posts.Īnyone who conducts an Instagram hashtag search will see a page showing all the posts, Stories and Reels tagged with that hashtag. They are a great way to expand your Instagram audience and get more reach.įor instance, if you’ve posted a photo of a skunk on a surfboard, you might pair it with the caption “The waves really stink today #surfing #surflife #animalssurfing #skunks #wildlifewednesday.” You can add hashtags to the caption of your Instagram post or Reel, or include them in text elements on your Instagram Story. Instagram hashtags are used to categorize or label content and make it more discoverable. What are Instagram hashtags?Ī hashtag is a combination of letters, numbers, and/or emoji preceded by the # symbol (e.g., #NoFilter). You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third party rights. Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views.
Make sure to follow the best practices outlined later in this post for maximum success, too. Wave your magic hashtag wand (by that we mean: fill out the form below) and watch your reach and engagement grow fast on Instagram.
INSTAGRAM SEARCH SUGGESTIONS GENERATOR
Free 30-Day Trial Instagram hashtag generator
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